Natural Skin Care Products:
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erraNova®, meaning "new earth," has been dedicated to using nature's bounty as the basis of their bath and body care products. Terranovas reputation as innovative perfumers, as their fragrances create special moods and feelings.
In 1970, inspired by Berkeley California's "counterculture," Terranova® began creating alternative bath and body care products to reflect the emerging interest in natural ingredients and environmental concerns. The idea was simple: the company wanted to make products using only pure, natural, and biodegradable ingredients. Instead of wasteful packaging, they offered customers bottles, which they could return for refilling or recycling.
TerraNova®, formerly "The Body Shop" (named in homage to the building's original use), made 16 tons of soap that first year, custom cut into bars, with fragrances like Strawberry Yogurt, Cucumber and Chocolate. The store offered body lotions, creams, shampoos and conditioners, custom-scented with essential oils. The Body Shop was an immediate hit and grew into a national wholesale business.
"It was always most important for the product to be fun and good - really good. We wanted it to be something our customers could use, not just buy," explains Jane. "I didn't want to create a product that cost a lot and didn't do anything." Thus her marketing and product philosophy were born. Happily, her principles have stood the test of time.
The body care business has changed a lot since 1970, but the Saunders' business philosophy hasn't. From the beginning, Jane chose not to compete with large, mainstream companies that spend as much to launch a new fragrance as she bills in a year. "Our goals have always been simple. We wanted to make a good product, which we learned to do by listening to our customers".
Customers concur. One storeowner explains his loyalty this way: "I depend on TerraNova® to provide first-rate products that are natural, healthy, biodegradable and fun! Their fragrances are clean, fresh, and wearable."
Other long-time customers single out TerraNova® for their innovative formulations.
Jane explains TerraNova's success simply: "Thirty-three years ago, people were just beginning to be interested in natural products. Today, hundreds of retailers sell our products to customers who like TerraNova's formulations because they appeal to both the senses and the mind. As people become more educated about caring for their skin and for the earth, we are there for them with a full line of natural, healthy alternatives. We continue to operate on the principle that simpler is better".
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Owned by L'oreal
since 1996 , Natural Sea Beauty® produces in Migdal Haemek, basing its entire line on miraculous minerals taken from the seas of Israel - the Dead Sea and the sea of the Galilee. L'oreal said: “We felt that Natural Sea Beauty® was a very different brand and would therefore be highly complementary to our global offer. What's more, given the long history and unique image of these products, they deserved a more thorough presentation than they were likely to get through more common distribution channels.”
Dead Sea Minerals - New Life for Your Skin
Craved by Cleopatra. Revered by the ancients. For centuries, the Dead Sea has been known for the powerful, purifying effects of its minerals.
Now, that power has been harnessed by Natural Sea Beauty® in a unique skin care line. Sensuous mud masks, gels and lotions for face and body, enriched with potent minerals from the Dead Sea.
Natural Sea Beauty® products contain essential minerals, such as calcium, potassium and magnesium. Minerals that care for your skin. The result? A healthy, youthful glow and fresh, smooth, supple skin ... all over. Natural Sea Beauty® with natural Dead Sea minerals - the new life your skin deserves.
The Consumers' Choice
Unlike other product lines in the L'oreal catalog, Natural Sea Beauty® is not the result of a partnership with a creator. In order to make sure that consumers would accept this difference, the L'oreal carried out a series of qualitative studies among its customers. The studies noted their reactions to the line's concept, products and documentation. Consumers unanimously found the new line very attractive. The absence of a creator was no barrier since L'oreal itself is a guarantee of quality. Consumers greatly appreciated the natural, healthful aspects of the products. The Natural Sea Beauty® line is completely in sync with the current trends towards products that are enjoyable to use, as well as the desire to “get back to nature.”
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The only cosmetics enterprise indigenous to the Dead Sea region, AHAVA is driven by a deep passion to unearth the secrets of the revitalizing effects of minerals on the skin. Their dedicated scientific approach has helped acquire an unrivaled expertise on the subject, which has culminated in the development of an international network for ongoing academic research. This deep knowledge base has been translated into a series of superior skincare product lines, based exclusively on the rich resources of the Dead Sea.
AHAVA's second vocation is to learn and decipher the rich language of the human skin. As a living organ, the skin receives information and stimuli from the outer world and communicates it through specific reactions, helping to protect, nurture and clean its cells, retain moisture and fight the aging process. Minerals have an extraordinary capacity to act as “intercellular messengers” that transmit information to skin cells and positively impact their health and vital functions. AHAVA is committed to unraveling the syntax of these crucial biological phenomena in our ongoing quest to produce the finest Dead Sea mineral-based products available worldwide.
AHAVA(R) is a registered trademark of DSL Ltd.
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are & Beauty® Products are formulated for all those who value nature's role in comprehensive skin care. Formulated with the Dead Sea's unique minerals, salts, mud and plant extracts. Care & Beauty Products invite you to experience in the privacy of your own home, unique cosmetic preparations that combine this great gift of nature, with sophisticated technology and today's most advanced cosmetic science.
Care & Beauty® Products are not tested on animals.
Care & Beauty® Products have all been dermatological tested and approved by the Israeli Ministry of Health.
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pa Original Cosmetics Dead Sea products, Mineral Soap and Black Mud Soaps contain a unique composition of active minerals and trace elements from the Dead Sea as well as coconut oil. The all-natural mineral soaps will deep clean your skin and leave it fresh and smooth.
The natural theraputic effect of our Soaps and Mud can help alleviate conditions such as extremely dry skin, acne, eczema and psoriasis. In addition it can help reduce cellulite.
Although Spa Original Cosmetics are sold worldwide for various skin treatments, it is not a certified medical product and must not be viewed as such. For skin disorders, we recommend you consult your physician.
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BLUE LINE COSMETICS LTD. represents high quality products such as "Beauty Mineral" which is successfully sold all over the world. They ride along on the current trends of the cosmetic industry by dealing with natural health and beauty cosmetics. Blue Line has developed these marvelous raw materials into a new and sophisticated beauty products, based on academic advanced research which has proved effectiveness of these natural resources.
BLUE LINE products are recommended by conventional therapists, as well as by alternative and homeopathic healers because of the energetic load of these natural materials. Nevertheless, all "BLUE LINE " products are used by healthy people who wish to maintain their skin healthy. Dead Sea mud is recommended to treat those who suffer various illnesses such as chronic or severe backaches, muscle aches, rheumatism, osteoarthritis and psoriasis.
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